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Sports Counting Down LPGA Tour's 14 top stories in 2014: No.7
2014.12.25 12:24
 LPGA.com counts down to the end of 2014 with the LPGA Tour's top 14 stories of the year. Join us as we look back at the year's most memorable milestones. Read about the LPGA’s Major Security in Story No. 7. While it was a memorable year on the course for the LPGA, a pair of Major announcements highlighted the growth and sustainability of the LPGA off it. In late May, Studio 8H at 30 Rockefeller Center served as the backdrop for the announcement of the partnership between KPMG, the PGA of America, NBC and the LPGA in the creation of the KPMG Women’s PGA Championship. On the stage where the likes of John Belushi, Chris Farley and Will Ferrell honed their craft on Saturday Night Live, LPGA Commissioner Michael Whan, KPMG Global Chairman John Veihmeyer, then PGA of America President Ted Bishop and Stacy Lewis spoke to the importance of the new agreement. “The LPGA Championship has a very proud 60-year tradition and I couldn’t be more excited to carry this forward in an even bigger way with the partnership of KPMG, the PGA of America and NBC. The Championship will now reach even greater levels of global exposure, player opportunities, and community impact,” said Whan. “This event will change lives – both for the female professionals that will compete in the KPMG Women’s PGA Championship, and for the women it will impact in both the women’s leadership summit and community initiative.” As if the KPMG Women’s PGA Championship weren’t a big enough announcement for the LPGA, it went just as big, think Boeing 787 big, for its announcement of the ANA Inspiration. During the week of the CME Group Tour Championship in November, the LPGA introduced its new title sponsor for “Golf’s First Major” with all the fixings including past champions in the ceremonial robes, a cockpit message from Commissioner Whan and even flight attendants. “This partnership not only elevates one of the game’s greatest championships but also ensures that a major LPGA tradition will continue to grow and reach new heights,” Whan said. “We are excited to welcome ANA to the LPGA family and grateful for their vision. Because of ANA, future generations of golfers all over the world can dream of competing at this spectacular venue with hopes of a leap into the same pond that has welcomed some of the greatest players in history.” The additions of KPMG and ANA as Major partners have locked up the two of the LPGA’s premier events for many years to come. Now all that’s left is the players teeing it up and making some new memories in 2015. |
호황했던 LPGA가 미국내 스폰서들을 갑짜기 많이 잃어 허덕이고 있을 2009년에 commissioner이된
Michael Whan은 지난 5년간 천천히 그러나 꾸준히 rebuild를 해왔다.
우선 국내 스폰서를 많이 잃은 상황에서 아시아를 주축으로 해외로 뻗어지난해에는 국내 17 해외 15
tournament로 균형을 이루었다.
토나먼트 자체도 International Crown을 도입 국가간의 경쟁을 유도해냈고 연말 우승상금이 백만
달라에 이르는 CME group Championship을 도입 LPGA 활성화에 박차를 가했다.
THE Evian cHAMPIONSHIP이 5TH MAJOR가 되었고 5 메이저중 LPGA Championship은
KPMG,PGA of America,NBC의 partnership으로 'KPMG Women's PGA Championship'
으로 soldify되었고 Kraft Nabisco Championship은 ANA의 새 스폰서쉽으로 'ANA Inspiration'
이 되어 season 1st major tournament를 더공고히 만들은것등은 Commissioner Whan의 공이라 생각한다. 규정